About us

» athlete store is the official retailer of For Goodness Shakes® and Nectar®, offering world class sports nutrition, designed by athletes, for athletes.

We’re proud that you have chosen to shop for your sports nutrition with athlete store, and we know from customer feedback that you have chosen us because you believe in our scientifically driven nutrition products; you know that you can trust the premium quality, you see excellent results in both performance and recovery, and you know that we’re always here to provide expert nutrition advice and to assist in any way with our excellent customer service.

 

For Goodness Shakes

   
Cutting edge recovery nutrition drink, For Goodness Shakes (FGS) is the UK's number 1 sports recovery brand. A unique carbohydrate, protein, vitamin and mineral formula (PROCOVERY®), it is scientifically designed to maximise recovery following intense training. Available in four delicious flavours Banana, Milk Choc, SuperBerry and Vanilla, the brand prides itself on world class taste. FGS has won many awards including the Runner’s World Personal Best in 2010 & 2011, Athletics Weekly Best Sports Drink of 2011, 220 Tri Editors Choice and many more.   For Goodness Shakes
     
Nectar 

   
Nectar is the simple resolution to optimising hydration and energy levels to improve performance and endurance capacity. Ideal for runners, cyclists, triathletes, and gym goers alike, Nectar is an easy-to-use, innovative and extremely competitively priced product in the market, for example Nectar Fuel is just 68p per isotonic serving. It was the official sports drink sponsor of the Men's Health Survival of The Fittest Series 2011, and has since won awards for performance, taste and even design, including Runner’s World Personal Best 2012 Best Nutritional Product.  
     
Price promise

   

At » athlete store it’s our mission to provide you with the most competitive pricing on the standard RRP, and all members of »athletesclub will receive a 10% exclusive discount. If you do find Nectar or FGS products cheaper online or in-store (excluding promotions), please contact us and we will match the price. On top of our price-match guarantee, athletesclub members will receive loyalty points on purchases, and have access to exclusive deals and promotions.

  Price promise

 

   
Free & Fast Delivery

   

We offer free and fast delivery via the courier DPD on all UK mainland orders over £30. Orders under £30 will incur a delivery charge of £3.00. We aim to deliver all orders direct to your door within 2-5 working days from the receipt of your order

  Fast & Free Delivery

 

   
Products designed by athletes, for athletes

   

FGS and Nectar were created by our team of athletes and tested in race conditions. Our products are trusted and used by our elite sponsored athletes Sarah Stevenson MBE (World Champion Taekwondo), Liam Tancock (World Champion Swimmer) and Andy Turner (Olympic Bronze Medalist Hurdler, Athletics) amongst many other teams and athletes.

  Award-Winning Products
     
Call us for free advice

   

Got any questions about our products? Our expert nutritionists are on hand Mon-Fri 8am-5pm to guide you into making the correct informed choice of sports nutrition. Happy to help, so please call 0208 871 3360.

   
     
Buy online or on the phone

   

Prefer to order over the phone? No problem - call our customer services team on 0208 871 3360 Mon-Fri 8am-5pm. We'll process a quick and easy payment for you.

   
     
What our partners say:

   

"For athletes to be able to sustain training, as well as strive for performance improvements they need to be able to recover between one training session and the next Nutritional strategies that can optimise recovery are therefore of the utmost importance, and therefore we welcome the support of our partners, such as For Goodness Shakes in providing athletes with high quality sports nutrition products to help athletes fuel, hydrate and recover."

Head of Nutrition - EIS

"For elite athletes completing frequent training sessions, recovery is an essential part of their preparation for their next session. Good nutritional strategies in the recovery period allow athletes to refuel, rebuild and rehydrate cells. Quality sports recovery products developed by our nutrition partners including For Goodness Shakes provide athletes with the range of nutrients to meet these goals in a convenient form that can be consumed immediately after their session."

Kathryn Brown, Performance Nutritionist - Sports Wales

   
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